The mission of the non-profit North American Bear Center is to advance the long-term survival of bears worldwide by replacing misconceptions with scientific facts about bears, their role in ecosystems, and their relations with humans.
Working with biologist Lynn Rogers, Ph.D., for over 40 years, the Wildlife Research Institute (WRI) is conducting the longest and most detailed black bear study and the largest educational outreach program ever done for black bears. Research focuses on improving coexistence between people and bears in an increasingly urbanized environment.WRI provides the information to over a hundred million people each year through TV, radio, books, magazines, museum exhibits, black bear courses, and the Internet.It created the content for the North American Bear Center's new Visitor Center, which opened near Ely, Minnesota, on May 5, 2007.WRI works with government agencies to improve bear management.
